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Let’s be honest for a second, shall we? Mother’s Day expectations are the express lane to disappointment. The breakfast-in-bed fantasy versus reality (why is there jam on the ceiling?), the handmade cards that somehow require your cleanup, the “relaxing day” that still involves you remembering everyone needs clean underwear tomorrow.
This year, we’re advocating for a revolutionary approach: doing exactly what YOU want. Because nobody knows what makes you happy better than you do.
One of my most memorable Mother’s Days involved zero breakfast trays or overpriced brunches. Instead, I piled into my friend’s minivan with five other moms for a glorious kid-free expedition to IKEA in Montreal. We wandered those blue and yellow aisles in peaceful silence, lingered in the showrooms without anyone asking for snacks, and feasted on decidedly un-fancy Swedish meatballs. Pure bliss.
Mom guilt might normally stop us from splurging on ourselves (shouldn’t that money go to summer camp?), but these sales are practically a financial responsibility. Whether your ideal celebration involves finally buying that Spinelli ring dupe you’ve been eyeing (now 20% off!), wrapping yourself in the perfect summery robe, or treating your face to that skincare splurge everyone’s raving about – we’ve rounded up the best deals happening this weekend.
Consider this your permission slip to skip the “pretend to love the scented candle from the gas station” routine and instead, get yourself something you actually want. Because sometimes the best way to celebrate being a mom is to temporarily forget you are one–at least for a few blissful hours.
The Mother’s Day sales you’ll want to peruse
Madewell
I have to hand it to Madewell lately. In addition to evolving out of the art teacher chic spiral they’d been in for awhile, they are absolutely killing it in the accessories department. Are many of my current favorites dupes for high end pieces? Yes, but look, I was never going to spend $580 on a Khaite belt. And in this economy? That’s like a month’s worth of berries. Through May 12th, you can take 20% off accessories (and select shoes!) with code SPRING20. I’ve highlighted my personal faves, but there’s so much great stuff in there it’s really hard to pick.
Madewell
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$70.40 $88
The aforementioned Khaite dupe which dips into the western trend without trying too hard. It’s a completely effortless way to elevate a pair of jeans and a tee shirt and if you have Cowboy Carter tickets, it’s an immediate add to cart. (Also, jealousssssssss.)
Madewell
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$118.40 $148
This little woven number checks every spring bag trend box. The bucket style has been top of my list since Victoria Ratliff went rummaging through her Louis for lorazepam. Toss in the very hot woven leather in a grassy green hue and it’s settled–I’m in love.
Madewell
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$38.40 $48
Of course I’ve been fantasizing about the luxe (and fidget-friendly) Spinelli Kilcollin ring since my teenage daughter asked for one for her 8th grade graduation. (She’s insane, but also thanks for keeping eyes on the trends, sister.) Madewell’s version is about 1/100th of the cost and looks oh-so-pretty!
Madewell
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$46.40 $58
Lusting after the Elsa Peretti Bone Cuff from Tiffany? Sure. Me too. But $1,700 is a bit more than I can justify throwing at a statement bracelet. Madewell’s Chunky Dome Cuff Bracelet hits all the same notes for less than $50.
Rothy’s
Motherhood requires two things above all: patience and comfortable shoes . The first one takes work. The second? Rothy’s has it covered for you. Knit from recycled plastic water bottles, the colorful and supremely comfortable kicks are the stuff capsule wardrobe dreams are made of. They’re unbelievably comfortable right out the box thanks to seamless construction (band-aids? who needs ’em??) and to make things even more toddler-chasing friendly, they’re designed to be thrown into the washing machine. They’ve got a ton of styles in their Final Few sale including options under $100 that are a total bargain.
Rothy’s
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$99 $139
This criss-cross style is fancy enough for summer dresses but also totally pool-worthy.
Rothy’s
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$99 $165
Look, if they’re good enough for AOC, they’re good enough for me. And you know what? I bet she bought hers on sale too because she’s savvy like that.
Athleta
Through May 5th, practically all our Athleta faves are at least 25% off. Their wide leg linen pants which are a total summer wardrobe staple are now the cheapest we’ve ever seen
Athleta
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$53.40 $89
With over 4K 5-star reviews, this Athleta best-seller has been raved about for years now for their laid-back polish–and the fact they don’t show your underwear. (I mean, that doesn’t seem like it should be too much to ask but here we are.) Stylish and functional details like inside ankle slits, zip pockets, and a matching drawstring elevate the look and make them versatile enough to wear with everything from flats to sneakers. All that while still kind of feeling like pajamas? We’ll take it.
Athleta
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$49.50 $99
It’s cute, cool, comfy and allows you to get dressed in just one step. Who doesn’t love that?
Coyuhi
The bougie organic home goods from Coyuchi are a nice treat, but even better when they’re on sale. They’ve got a great selection of things marked down right now that will elevate your every day, not just the one day a year you can say “FOR THE LOVE OF GOD I JUST WANT TO BE LEFT ALONE” without too much guilt.
Coyuchi
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$50 $88
A lightweight, organic cotton robe that’s perfect for sipping mimosas? Yes please.
Coyuchi
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$20 $38
It’s simple, but really does make the post-shower ritual feel that much fancier.
Beauty and wellness sales
Our clean beauty go-to Credo is having their Friends of Credo sale through May 4th, which means I’m super tempted to stock up on some of my ride or dies (which you can scroll down to find). Practically everything is 20% off which is super helpful for the skincare budget. There’s also some great steals around the internet on tools like Therabody’s Theraface Pro and Higher Dose’s award-winner Red Light Face Mask–both of which seem probable to increase due to tariffs any day now. Maybe now’s the time?
True Botanicals
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$38.40 $48
Every time I try a new product from True Botanicals I’m totally blown away. Seriously, I’m their biggest fan. I’d been focused on their skincare but recently discovered their hand cream and the streak holds. Honestly, I generally don’t even care about hand cream–it’s greasy, it gets caked in my rings, it’s just kind of annoying. But I hate neglecting any of my skin as I age, so this has made me a convert. It’s packed with Chebula–one of the brands hero antioxidants that has transformed my face–as well as hyaluronic acid and niacinamide which all contribute to smoothing, nourishing and reducing signs of aging. It’s skincare for your hands basically. Also, it’s super silky, not overly greasy and smells absolutely incredible. Honestly, just buy one of these for every mom on your list including yourself.
True Botanicals
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$68.80 $86
Want to try a collection of my True Botanicals faves? This set of travel sizes includes my exact routine right now. The glow is real and the price is unbeatable. They will 100% make you into a convert to their gorgeous botanical formulas (which are clinically-trialed and wildly effective) so apologies in advance to your wallet.
Maison Louis Marie
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$44 $55
Perfume discovery sets are like a little mental vacation, IMO. I love testing new scents and envisioning different versions of myself. (I collected so many during the pandemic for this very reason.) I’ve only tried a few from this collection, including the cult-fave No.04 Bois de Balincourt (a pretty spot on dupe for Le Labo Santal 33) but I’ve loved them all. And the fact they’re perfume oil, as opposed to spray charms me even more. I love the way it wears and the little bottles are so cute and portable!
Higherdose
I admit to being red light skeptical, but I’ve since changed my tune. Consistent use has proven to help with puffiness and uneven skin tone and quite frankly, the few minutes of peace it buys is really nice too. (No one will bother you because it looks terrifying.) Higherdose’s Red Light Mask is both FDA-cleared and raved about by beauty editors and skincare junkies alike. Save 20% sitewide with code DOSEMAMAVIP
Therabody
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$299 $399
If you’re really looking to take your at-home facial game to another level, Therabody’s Theraface Pro Set is 25% off at Nordstrom. Between the variety of attachments, you can treat your face to light therapy, microcurrent therapy and deep cleaning, covering an impressive trifecta of skincare treatments.
Loftie
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$136 $169.99
I credit this modern alarm clock with helping me shift my own bedtime routine to the earlier side. Once you set a daily bedtime reminder, the Loftie lullaby will play, signaling it’s time to start slowing down. The built-in sound baths, breathwork and playlists also help create a calming environment—no screens required—which means you can officially tuck your phone into your nightstand for a little separation.
