Instagram Has Spoken: 8 Ways to Wear Fall's Most Expensive-Looking Color Trend

This fall, fashion enthusiasts can’t stop talking about one color: chocolate brown. While this deep, rich shade has always been a staple for the cold-weather season, it’s particularly prevalent this year, especially on the runways and among style-setters. Its widespread popularity is well-deserved, as chocolate brown is a timeless and adaptable color. It shares the versatility of black but with a warm, welcoming undertone and inherently luxe feel.

Whether in the form of suede, leather, or satin, or on handbags, shoes, outerwear, or skirts, chocolate brown brings an extra layer of opulence and indulgence to every outfit. Plus, fashion people from Paris to New York have consistently demonstrated that you can mix and match chocolate brown with various colors, from butter yellow to navy, instead of just wearing it head to toe.