Documenting Nail Trends Is My Sport of Choice—I Predict These 11 Will Dominate This Winter


I’m officially appointing myself as Who What Wear’s resident nail trend specialist. (Cue the confetti!) While I do love trend forecasting in general and often find myself investigating up-and-coming aesthetics across categories, there’s just something about nail designs that sets my heart aflutter.

I suspect it’s because nail trends often pave the way for beauty trends at large. After all, it’s much easier (and, ahem, way less of a commitment) to swap your polish than, say, dye your hair or try your hand at immaculate liner looks. So if there’s an interesting color story or style on the scene, you’ll likely see it crop up as a nail trend first.