You Know Western Style Is Back When Rihanna and Kendall Jenner Are Wearing the Same Cult-Loved Cowboy Brand

There must be something in the air. It seems like some of the biggest names in the music industry are going Western. Big names like Beyoncé to Bad Bunny to more niche favorites like Lana Del Rey have all recently created Western-inspired music. And the fashion industry is following suit. Heck, even Pharrell’s latest Louis Vuitton collection is dedicated to the cowboy look.

To get a real-world view of the aesthetic, I decided to tap a fashion-industry favorite Westernwear store, Kemo Sabe. With its flagship store nestled in the mountains of Aspen, it’s served celebs such as Rihanna, Kendall Jenner, Kyle Richards, and other fashion icons. It offers a collection of what feels like the most authentic Western pieces. Below, I tapped Wendy Kunkle, the President and Owner of Kemo Sabe, on all things yeehaw.

Kemo Sabe store

How did your love for the Western aesthetic and Kemo Sabe begin?